Designers also the best brand ambassador
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Designers also the best brand ambassador
Source: Nanfang Daily ( Guangzhou )
Qian great writer once said : If you feel delicious to eat an egg , to understand why bird eggs hen it? - This principle may apply to eggs and hens for China Promotion, but not necessarily applicable to other commodities and their designers.
In such a new era of mass consumption , designers become increasingly important. People want to be as numerous " mob ," which one , so just the pursuit of unique and specific needs of one designer to tell him that this is a product designed specifically for you , it also proves the unique personality of your unique.
Qian great writer once said : If you feel delicious to eat an egg , to understand why bird eggs hen it? - This principle may apply to eggs and hens , but not necessarily applicable to other commodities and their designers.
Fashion designer for the brand has always been the heart and soul , every game is out of fashion show last curtain call by the designer himself, the designer eventually become the best of his work as well as brand spokesperson . In the present fashion , young-old Karl Lagerfeld, power at hand John Galliano, the talented Marc Jacobs, dramatic and wild charm rookie Alexander MacQueen, everyone is full of personality, unforgettable , their achievements with a sections of clothing , a brand , but also turn their own achievements through the clothing . In recent years , fashion designers have a more highly touted , these could have been behind the scenes heroes clothing line , due to personal excellence charm, being the brand 's influence is more apparent.
Perhaps driven by the fashion industry , jewelry , perfumes , household and even the catering industry also started behind the product designers and producers into the foreground .
Fashion jewelry brand has always been closely associated with , and now even the fashion marketing are increasingly learning , such as the jewelry designer into the foreground , as the best interpreter of their jewelry designs . What is more, such as host Yang Lan and world-renowned singer Celine Dion founded ? "LAN" jewelry brand , direct access to Yang 's name as a brand name , but also introduced by her personally designed jewelry, the celebrity to the extreme . Now there are some newly created independent designer brand jewelry, though fame is not loud, but that " everyone is drunk and I alone am sober ," Fan children have to draw the line very well in Guangzhou Hi I bought this department on the jewelry , I feel it is a bit "custom" treatment.
Perfume brands are also to follow fashion, trying to put perfumers brand center stage. Perfume critic and well-known blogger Persolaise said: "Consumers are advocating such a celebrity, I hope to have a specific person to tell them what to buy ." Best practices such as perfume brands Frdric Malle, the brand began selling in 2000 perfume, was the world 's most famous collection of perfumers . It produces the same perfume bloom in black ink bottle perfume bottle , perfume bottle body apart from the name , is the perfumer 's name. There were only a brand Frdric Malle thought to do so, so that they perfumer behind the tutelage came out , and stand out. Subsequently, other brands have begun to realize that it should be placed in the public eye perfumer to perfumers driven brand development .
On behalf of the household sector than IKEA, every piece of furniture , large beds, cabinets , small spoons , vases , and its designers are treated as artists generally show in front of consumers , solemnly flaunt their creativity and design unique , so that consumers have a wander in a museum or art gallery of "illusion ." This is indeed the genius of Ikea .
Even saying the restaurant industry also has " designer " it? Do not believe that really there ! Do not remember which restaurant to eat , that is every dish on the table , the upper rim has a small label , the name of the dish , the chef 's name, time, etc. are written clearly baked , looks really let people increased somewhat at ease.
I think that in such a new era of mass consumption , the designer is becoming increasingly important , perhaps due to the unique , scarce trust it . People want to be as numerous " mob ," which one , so just the pursuit of unique and specific needs of one designer to tell him that this is a product designed specifically for you , it also proves the unique personality of your unique. People on the quality of food insecurity , this requires the chef personally played with a personal and professional reputation to guarantee : You can trust us to provide you with food. Unique pursuit of human nature , and the desire for trust , then somewhat helpless .